strorabble: from the “Airbnb of Warehousing” to the “Trivago of Storage”
storabble successfully completes its first financing round amounting to CHF 335k, marking a journey rich in transformations.
Founded at the start of 2023 by four young entrepreneurs, the start-up’s original business model aimed to become the “Airbnb of Warehousing.” However, as co-founder Alessio Sposato explains, the challenge was convincing people to share their storage space, such as basements or garages. In reality, only a third of people were willing to store items in strangers’ homes.
The New storabble Model
Faced with these challenges, the founders decided to pivot from their initial idea. They reoriented their vision, focusing on making existing professional storage solutions more accessible. This strategic shift has led storabble to position itself as the “Trivago of the warehouse industry,” bringing the entire industry closer to its customers.
Market Trends and the Growth of Self-Storage
storabble stands out by responding precisely to the needs sparking from market megatrends. Trends such as population growth and urbanization are accompanied by a lack of space, for which users want easy and accessible solutions. Additionally, the rapid expansion of the Swiss self-storage industry demonstrates the need for more solutions around storage space.
Investors see Future in storabble
storabble‘s future looks bright. The start-up’s new model has been positively received not only by users, but also by investors. The successful first financing round amounted to CHF 335k, from a total of eight investors. With this funding, the founders plan to expand the presence of their storage space comparison platform throughout Switzerland and extend the reach of their solution across Europe.
Conclusion: The future of storage in Europe.
Ultimately, storabble embodies a history of adaptation, innovation and determination. With a clear vision, a dedicated team and the backing of investors, this Swiss start-up is well placed to redefine the way we think about self-storage in Europe.
