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Archive for category ‘Entrepreneurship’

The fundamentals of Marketing for new entrepreneurs: Article 2 – developing a Unique Value Proposition (UVP) for new enterprises

After identifying your target market, the next crucial step for a startup is to develop a Unique Value Proposition (UVP). The UVP is a clear statement that not only defines how your product or service solves customers’ problems or improves their situation but does so in a way that your competitors cannot match. This is […] more

The fundamentals of Marketing for new entrepreneurs: Article 1 – identifying and understanding your target market

In the dynamic world of startups, accurately understanding who your potential customers are forms the cornerstone of a successful marketing strategy. This article will provide you with the tools and techniques necessary to identify and understand your target market, thus ensuring you lay a solid foundation for the development of your new business. more

Why does Gen Z prefer entrepreneurship over traditional careers?

In a world that’s rapidly evolving, Gen Z is redefining traditional career paths. This article examines the reasons why young people increasingly prefer entrepreneurship over traditional careers. more

Trademark protection: How can a trademark be protected?

Trademark protection can be used to protect graphically representable signs so that they cannot be used by other companies. more

Foundation Report March 2023: The positive trend continues

In March 2023, a total of 5,036 companies were founded in Switzerland, which corresponds to an increase of about 13.71% compared to the previous month and an increase of about 8.05% compared to the previous year. The positive trend from previous months is thus continuing. Solid Northwest Switzerland In March 2023, a total of 1,136 […] more

Interview with Manuel Voigt, owner and founder of Grow-Grow Nut Switzerland

Manuel Voigt founded  Grow-Grow Nut Switzerland in 2021, a company that enables its clientele to cultivate delicious and at the same time healthy microgreens at home in a real coconut shell. STARTUPS.CH met him for an interview.  What were your motivations for starting your own company? The desire to get something of my own off […] more

Good Business Cards in Just 7 Steps

Good business cards should fit like a glove. Learn how to get from a rough idea to the finished business card in just 7 steps here. For start-ups, they are the first step into everyday business, for the self-employed they are the tickets to lucrative contracts, and for small and medium-sized companies they are a […] more

Foundation Report February 2023: Positive trend continues

In February 2023, a total of 4,429 companies were founded in Switzerland. This represents an increase of about 13% compared to the previous month and an increase of about 5% compared to the previous year. Positive trend continues After a good start into 2023, the positive trend continues in February. With a total of 4,429 […] more

Interview with Oliver Meyer, Co-Founder of storabble

The company storabble was founded in 2021 by Oliver Meyer and three other young entrepreneurs. Storabble is a Swiss platform for comparing storage spaces. STARTUPS.CH met Oliver Meyer for an interview. What were your motivations for founding your own company? We recognised a problem – it is tedious to find a suitable storage space – […] more

Foundation Report for January 2023: cautious Start to the new Year

In January 2023, 3,907 companies were founded in Switzerland. This corresponds to a decrease of around 20% compared to the previous month and an increase of around 2.5% compared to the previous year. more