The smart way to start a business

Blog

ETH wunderkind founds start-up

Gnanli Landrou grew up in a clay building in Togo and only went to school at the age of 16. Today he is a star at ETH and has founded a start-up for ecological concrete. Read his unusual story here. The 31-year-old ETH researcher Gnanli Landrou grew up in Togo, West Africa. He came to […] more…

Digital advertising at SBB: kick-starting start-up growth

Pascal had a really great idea for a business. He founded a start-up full of motivation and gave it his all. There was only one thing missing: customers. But what’s the best way for him to reach the early adopters who can put the wind in his young business’s sails? more…

Report on Company Foundations August 2020: A record knacked despite the crash of the foundation numbers

In August 2020, 3327 companies were founded. Despite a decrease of over a thousand start-up foundations compared to the previous month, August 2020 managed to break a record. Find out in the article which one it is. Strong foundation numbers in August 2020 compared to previous years Although the number of start-ups has fallen massively […] more…

The sensory nature of printed products: How you can achieve unique effects with print marketing

Whether through Google ads, social media posts or e-newsletters, online advertising is now an essential part of professional marketing – and yet printed products will never be replaced completely. After all, the human mind loves sensory experiences, such as a velvety-soft feel, agreeably rough structures or elements that can be opened out and explored. Find out […] more…

Business Judgement Rule

In retrospect, it is always easy to say that an accident was foreseeable, and hardly any other situation has shown this as clearly as the financial crisis. The Business Judgement Rule is intended to prevent managers from being punished by courts for negative business results despite cautious action. Fear of decisions The business judgement rule […] more…

Restart of the Swiss Startup Association: More power for the Swiss Startup Ecosystem

The Swiss Startup Association (SSA) has commited for 5 years to support a successful local scene. The target is to make Switzerland the number one startup-hotspot in Europe. The association is ready now to accomplish all its ambitious projects with more horsepower on board! more…

Report on Company Foundations July 2020: Foundation figures continue to rise

In July 2020, the number of start-ups continues to rise. With a total of 4560 new companies founded, July 2020 has already broken last month’s record. Compared to June 2020, 76 more companies were founded (+1.69%) and also compared to July 2019, there is an increase of 452 new companies (+11%). What summer slump? This […] more…

Rules for Video Surveillance on private Premises

More and more companies are using cameras on company premises to keep an eye on the behaviour of employees and customers. Video surveillance is intended to provide an incentive for correct behaviour and serve as evidence in the event of a dispute. However, there are several principles to be observed when using video cameras on […] more…

Report on Company Foundations June 2020: Founding figures reach new record

The corona low seems to have been overcome, at least for the time being. In June 2020, the number of newly founded firms reaches a new record with a total of 4484 new companies being founded. Compared to May 2020, 1165 more new companies were founded (+35.10%) and compared to June 2019, there is an […] more…

Digital advertising: we’re back – are you?

A lot has changed over the last few weeks and months: we have worked at home (and in some cases are still doing so), have stopped meeting friends and family in private and have adapted our company’s marketing planning given the new circumstances we find ourselves in. But now times are changing again, normal life […] more…