Startups.ch - Blog

In the field of entrepreneurship, luck is often perceived as a mysterious and unpredictable element. Entrepreneurs who regularly attract luck are often the main actors, and those who frequently experience failures are also often responsible. So, how can an entrepreneur influence their luck? Let’s explore strategies together to promote luck while developing a business. more…

Across Switzerland, 4600 foundations were counted in June 2024. This result corresponds to an increase of 3.14% compared to the previous month. However, a comparison with the previous year showed a decrease of 6.98%. 2024 vs. 2023 The half-year comparison is better than in the previous year. Between January and June of this year, 27109 […] more…

In the dynamic world of marketing, continuously analyzing and adapting your strategy is essential to ensure the growth and sustainability of your business. This article explores how new businesses can effectively assess their marketing efforts and adapt to market changes and consumer reactions to optimize results, using the example of a startup in the clean […] more…

In May 2024, 4,460 new start-ups were founded in Switzerland, marking a 2.69% decrease compared to April, but a 4.28% increase compared to May 2023. Northwestern Switzerland showed significant growth compared to the previous year. more…

Not all signs are the same: there are decorative signs, company signs, information signs, signposts… And the right material for every type of sign. Whether you’re walking through the town centre or driving through an industrial estate: company signs adorn pretty much every façade behind which business premises, retail space or offices are located. That’s […] more…

In the current landscape of digital marketing, social media is indispensable for any new business looking to strengthen its online presence. These platforms offer a unique opportunity to communicate directly with your target audience, enhance your brand visibility, and promote your products or services. This article explores best practices for effectively using social media to […] more…

This article outlines the best practices for optimizing your content for SEO, using the example of a startup specializing in energy management solutions for small and medium-sized enterprises. more…

For startups, an effective content strategy serves not only to draw attention to the brand but also to build a trusting relationship with the target audience. Let’s explore how to develop a content strategy that engages your audience and promotes the growth of your business. more…

After identifying your target market, the next crucial step for a startup is to develop a Unique Value Proposition (UVP). The UVP is a clear statement that not only defines how your product or service solves customers’ problems or improves their situation but does so in a way that your competitors cannot match. This is […] more…

After the relatively low number of start-ups in March, April saw another upswing. Across Switzerland, 4,596 companies were founded. This corresponds to an increase of 5.68 per cent compared to March. The difference compared to April 2023 is a sharp increase of 23.38%. 2024 vs. 2023 In 2023, 17,324 new start-ups were counted in the […] more…