Nexus Group: A new visual start
We are pleased to announce an important step in the evolution of our visual identity within the Nexus Group!
A new identity for a stronger brand
As part of our ongoing efforts to develop and strengthen our brand, we have conducted a complete relaunch of the logos for the Nexus Group and all its subsidiaries, including Startups.ch. The main goal of this redesign was to create a fresher, more modern appearance while ensuring strong visual recognition across all our entities. The new logos are designed in a minimalist fashion, reflecting our commitment to supporting people in the creation and development of their businesses.
A modern and forward-looking design
Our new logos are characterized by clean lines and simple shapes, offering a modern and forward-looking aesthetic. This new visual identity not only embodies the values of the Nexus Group but also our mission to accompany our partners and clients on their path to success.
Retaining key elements and introducing new symbols
Specifically for Startups.ch, we have retained the famous “Play Button,” symbolizing our dedication to supporting entrepreneurs. For Findea.ch, we have introduced a new logo featuring a check mark, illustrating our commitment to efficiently handling all administrative tasks for our clients, allowing them to focus on what matters most.
A gradual rollout for a smooth transition
The rollout of the new logos will be gradual to ensure a smooth transition. In the coming weeks, we will update all our communication materials, from websites and social media to printed documents and professional equipment.
Unchanged commitment to our clients and partners
We are very excited about this transformation, which will help us strengthen our brand position and increase our recognition. However, our commitment to our clients and partners remains unchanged: we are here to support their visions and achieve sustainable success together.
We thank you for your continued support and trust in the Nexus Group. For any questions or comments regarding the new design, please feel free to contact us.
