How to Establish the Name of Your Sole Proprietorship

The name of a sole proprietorship in Switzerland must adhere to specific guidelines to ensure clarity and legality. Here’s a detailed overview to help you establish an appropriate name for your business.

Use of Family Name

The name of a sole proprietorship has to be composed of the owner’s family name, with or without the given name. It is preferable to write the given name in full. For example, “Sarah Sample” is more appropriate than “S. Sample.” This approach ensures transparency and makes it easier for clients and partners to identify the business owner.

Incorporating Fancy or Technical Names

In addition to the family name, you can include fancy or technical names that describe the nature of your business. This is particularly advisable as it gives outsiders a concrete idea of what your business does. For instance, “Sarah Sample Design” or “Sarah Sample Fashion” clearly communicates the business’s focus.

Avoiding Corporate Allusions

To prevent any potential deceit, the sole proprietorship’s name must not suggest a corporate relationship. Therefore, it is not permissible to use names like “Fashion Company Sample,” as this implies the existence of a corporate entity, which is misleading for a sole proprietorship.

Examples of Suitable Sole Proprietorship Names

• Sarah Sample
• Sarah Sample Design
• Sarah Sample Fashion
• Sarah Sample Consulting
• Sample Technical Services

These examples follow the guidelines by including the family name and, in some cases, a descriptive term that clarifies the business’s purpose.

Importance of Compliance in Sole Proprietorship

Ensuring your business name complies with these guidelines is crucial for legal and operational reasons:

1. Legal Compliance: Adhering to naming rules helps avoid legal issues and ensures smooth registration in the Commercial Register.
2. Professional Image: A clear and descriptive name enhances the professional image of your business.
3. Customer Clarity: A well-chosen name reduces confusion among customers and partners.

Getting Professional Assistance

Naming your sole proprietorship correctly can be complex, but you don’t have to do it alone. The STARTUPS.CH team is here to help with any questions you may have about naming and registering your sole proprietorship. They offer professional guidance and support throughout the process, ensuring your business name meets all legal requirements and helps establish a strong market presence.

For more information and to get started with your sole proprietorship, consider consulting with STARTUPS.CH. They provide valuable resources and expert advice to help you navigate the intricacies of business naming and registration.

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