Digital advertising: we’re back – are you?
A lot has changed over the last few weeks and months: we have worked at home (and in some cases are still doing so), have stopped meeting friends and family in private and have adapted our company’s marketing planning given the new circumstances we find ourselves in. But now times are changing again, normal life has resumed to some extent and so we’d like to share a few specific ideas from SBB’s digital advertising portfolio with you so you can raise awareness of your product or service. For now or for later.
Have you got a lot to say after spending several weeks at home? Get your message out there with a graphic and text in our SBB Newsletter and in the PostBus newsletter – perfectly embedded in the written content we craft. Place your message here to reach a total of over 2 million recipients each time the newsletters are sent out.
We’re now buying train tickets more often again to visit our loved ones or to have a day out. So what about placing advertising in the SBB confirmation e-mail, which is sent to customers after every ticket purchase made on SBB.ch or via SBB Mobile?
Perhaps putting a banner in our smartphone app SBB Mobile would also be an ideal solution for you. With various targeting options, we can show your advertising to the target group you choose and specify down to the smallest detail. That means you avoid unnecessary costs and makes your advertising highly relevant, nationally, regionally or locally. Small budget – big impact! You can choose the following targeting parameters and more:
- Departure and/or arrival location
- Geolocation, based on GPS coordinates
- 1st class or 2nd class
- Half Fare Travelcard
- Age
- Place of residence
- Gender
And it gets even better: as a member of STARTUPS.CH, you can benefit from a 40% discount on your booking until the end of 2020.
Get in touch with us: we can provide more information or make you an offer specifically tailored to your needs.
