For startups, an effective content strategy serves not only to draw attention to the brand but also to build a trusting relationship with the target audience. Let’s explore how to develop a content strategy that engages your audience and promotes the growth of your business. more

After identifying your target market, the next crucial step for a startup is to develop a Unique Value Proposition (UVP). The UVP is a clear statement that not only defines how your product or service solves customers’ problems or improves their situation but does so in a way that your competitors cannot match. This is […] more

After the relatively low number of start-ups in March, April saw another upswing. Across Switzerland, 4,596 companies were founded. This corresponds to an increase of 5.68 per cent compared to March. The difference compared to April 2023 is a sharp increase of 23.38%. 2024 vs. 2023 In 2023, 17,324 new start-ups were counted in the […] more

In the dynamic world of startups, accurately understanding who your potential customers are forms the cornerstone of a successful marketing strategy. This article will provide you with the tools and techniques necessary to identify and understand your target market, thus ensuring you lay a solid foundation for the development of your new business. more

In a notable shift from historical trends, March 2024 saw a decline in company foundations compared to February. Across Switzerland, the total of newly founded companies stood at 4,349, marking a decrease of 9.92% from the previous month. This represented a significant year-over-year decline of 13.64% from March 2023, highlighting a surprising downturn in the […] more

Companies often have questions about registered office and domicile. The following article provides information on the terms registered office and domicile as well as other technical terms in this area. more

Faster, further, better: the pace of our daily routines is relentless. Here are five strategies that you can use to integrate efficient working into your everyday life and reduce stress. more

In February, startups were established diligently. Across Switzerland, there were 4828 new commercial registry entries, marking an increase of 12.91% compared to January. February 2024 also outperformed the same month in the previous year by +9.01%. more

In this blog post, you will learn the differences between overtime and extraordinary hours and what you need to know about these two terms. more

In a shareholders’ agreement, shareholders can agree among themselves on rights and obligations. more