Companies need their trademarks for identification purposes. They can thus more easily build relations with their customers and distinguish themselves from their competitors. Therefore, many companies commit considerable amounts of time and energy to increase the popularity and image of their trademarks. All this can be useful, however, only if the trademark has been registered. […] more

A trademark is often the first thing customers see of a company. It makes them remember the company, as it enables to create associations with it. But what can form a trademark, and why is it so important not only to maintain a trademark, but also to protect it legally? In a series of articles, […] more

As studies by Kelly Services show, employees’ satisfaction has been on the decline for decades. At the same time the number of the self-employed is steadily rising. What distinguishes them is that they are often happier. More job satisfaction is especially owed to the freedom and flexibility self-employment gives you. more

An amended banking law is coming into force as per 1 August 2017. The revision is meant to lessen market entry barriers for fintech entrepreneurs. In addition, it should make the Swiss financial market more competitive. Start-ups will also benefit from that. more

Zurich-based start-up sakku SWISS SOLAR BAG makes bags and rucksacks that are classic in design but driven by the latest technology. With their integrated solar panels, they can be used to recharge electronic devices when you’re on the move. But design and technology aren’t the only benefits. The products and their components are produced and […] more

A total of 11,023 new legal entities were recorded in the Swiss Commercial Register in the first quarter of 2017. During the same period the previous year the number was 10,356. This corresponds to a growth figure of 6.44%, as revealed in the latest surveys published by STARTUPS.CH. more

On 1 February 2016 STARTUPS.CH entered into a partnership with AbaFin Treuhand AG in Zug, which means that new entrepreneurs now have the possibility to receive personal advice in Zug. more

In a Business plan you need to consider three important aspects about your competition: 1) There is always a market you have to analyse. 2) You can learn a lot from your competitors strategy, value chain etc. 3)  You have to position yourself and keep constantly an eye on your competition. If you ignore your […] more

The market analysis is one of the most important chapters of a business plan. These include the market quantification and reflections on the targeted market share. This post is the first in our new series: “Warning: The 8 most common planning mistakes”. more

Are you in the course of founding a company or have you become an entrepreneur? Then you might have invested already lots of time in desk-researching market figures. How would you have managed to put a value in the market potential-section in your business plan? more