In July of this year, we carried out a comprehensive visual redesign at Startups.ch, including an overhaul of our logo and our entire brand identity. This was a logical step for us to better adapt to the needs of our customers and create a clearer, more user-friendly platform. Just as the world of entrepreneurship is […] more

Customer contact can only occur if you have attracted customers. In this article, we give you tips for successful customer acquisition and explain how you can retain your customers in the long term through good communication and quality service. more

The way you communicate with your customers can have a significant impact on their satisfaction. In this article, we explain the differences between direct and indirect customer contact and provide examples for each form of communication. more

Every business thrives on satisfied customers who keep coming back. To ensure that your customers are happy with you and your services, you also need to treat them well. We will provide you with some tips on this topic and explain how to avoid common pitfalls in customer contact in the following article. more

Entrepreneurs and young businesses face significant challenges during and after the creation of their ventures. Here, you will discover how to attract the attention of customers and prospects to your products and services. more

In the field of entrepreneurship, luck is often perceived as a mysterious and unpredictable element. Entrepreneurs who regularly attract luck are often the main actors, and those who frequently experience failures are also often responsible. So, how can an entrepreneur influence their luck? Let’s explore strategies together to promote luck while developing a business. more

In the dynamic world of marketing, continuously analyzing and adapting your strategy is essential to ensure the growth and sustainability of your business. This article explores how new businesses can effectively assess their marketing efforts and adapt to market changes and consumer reactions to optimize results, using the example of a startup in the clean […] more

Not all signs are the same: there are decorative signs, company signs, information signs, signposts… And the right material for every type of sign. Whether you’re walking through the town centre or driving through an industrial estate: company signs adorn pretty much every façade behind which business premises, retail space or offices are located. That’s […] more

In the current landscape of digital marketing, social media is indispensable for any new business looking to strengthen its online presence. These platforms offer a unique opportunity to communicate directly with your target audience, enhance your brand visibility, and promote your products or services. This article explores best practices for effectively using social media to […] more

This article outlines the best practices for optimizing your content for SEO, using the example of a startup specializing in energy management solutions for small and medium-sized enterprises. more