Business name of a limited liability company/corporation
Composition
Companies may choose their business names freely, subject to the general principles of business name composition. The business name must however indicate the legal form (“GmbH” or “AG”).
General principles of business name composition
In addition to the essential content required by law, each business name may contain information which serves to describe the persons mentioned in greater detail, an allusion to the nature of the company or an invented name provided that the content of the business name is truthful, cannot be misleading and does not run counter to any public interest. The Federal Council may enact provisions regulating the permissible scope for use of national and territorial designations in business names.
Examples
– “Brainstorm GmbH” (e.g. of a business name for a limited liability company)
– “Peak Bungee AG” (e.g. of a business name for a corporation)
Preferably you establish or convert your company with STARTUPS.CH. STARTUPS.CH will provide you with professional guidance before and after the foundation.
Here you will be able to apply for a counselling interview and to request free documentation.
