5 tips for a successful company website
The website was created, but has no visitors? Especially for startups, the lack of users can have devastating consequences. Nowadays a good internet presence is essential for success. Not only do many customers only become aware of a company through Google searches or the website, in many cases the quality of the internet presence is also the basis for the purchase decision. With these 5 tips from STARTUPS.CH you can ensure that your company website will be successful.
1. Renew website every 3 – 5 years
We are in a time of constant change. An outdated corporate website can therefore have devastating consequences for business. What does it mean to have an up-to-date website? In its basic structure a website should not be older than 3 – 5 years. While in the past every company website had different sub-pages, nowadays the one-page layout is more common. This means that all important information can be found by scrolling down on the start page. In order to find out what services a company offers and where its headquarters are located, a customer does not have to click on two separate pages, but can get all information from one and the same page. Many people underestimate the effect that a modern structure can have or think that once a company website has been created it does not need to be updated. This is a fatal mistake. If a website looks as if it has not been adapted since the invention of the Internet, this also makes the company appear stale and untrustworthy.
2. Keep the content up-to-date
Not only the structure of the website, but also the contents must always be up-to-date. Product descriptions, addresses, opening hours and telephone numbers must always be kept up-to-date. If a customer decides to use the services of a company but cannot reach the shop because the telephone number is out of order, he will very quickly decide to use another service provider. There is also the risk that he will tell his acquaintances about the faux pas and thus damage the company’s reputation. Regular updates of the company’s website also ensure that it is considered up-to-date by search engines and better rankings can be achieved in the search results.
3. Design your own branding
Your company website should create a uniform Internet presence and convey the character of your business. In this case one also speaks of so-called “branding”. Font, colours and images on the company website should match and reflect the identity of the company. In order to determine whether the chosen branding is consistent and appealing, ideally people who have nothing to do with the business should be consulted. It can already be useful to get the opinion of friends and family members. If you have the necessary budget, you can also use service providers who specialise in this activity.
4. Create proximity to the customer
The personal contact or the feeling of solidarity between customer and company is often decisive for success. Proximity can be created not only on site, but also by a targeted Internet presence. Possible elements for this are the introduction of employees on the company website or the regular publication of news or success stories. Even more suitable is the integration of interaction or contact elements. These include contact forms as well as chat robots or product design tools.
5. Ensure distribution
Even the best website is useless if nobody accesses it. Startups in particular should not rely on potential customers finding the company website by chance during their internet research, but should actively advertise it. To attract more users to the website, paid advertising can be placed on various portals. If there is no budget, a problem that young companies know only too well, a lot can be achieved by advertising in social media. By sharing on Facebook, Instragram, LinkedIn and Co. the company’s awareness is increased. Ideally, friends and family members spread the shared content further to reach a maximum of potential customers.
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