{"id":6367,"date":"2024-07-19T12:00:00","date_gmt":"2024-07-19T10:00:00","guid":{"rendered":"https:\/\/blog.startups.ch\/en\/?p=6367"},"modified":"2024-07-19T11:54:20","modified_gmt":"2024-07-19T09:54:20","slug":"nexus-group-a-new-visual-start","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/nexus-group-a-new-visual-start\/","title":{"rendered":"Nexus Group: A new visual start"},"content":{"rendered":"<h2>We are pleased to announce an important step in the evolution of our visual identity within the Nexus Group!<\/h2>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6368\" data-permalink=\"https:\/\/blog.startups.ch\/en\/nexus-group-a-new-visual-start\/blog-relaunch-2024\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/Blog-Relaunch-2024.png?fit=940%2C788&amp;ssl=1\" data-orig-size=\"940,788\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Blog Relaunch 2024\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/Blog-Relaunch-2024.png?fit=940%2C788&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/Blog-Relaunch-2024.png?fit=940%2C788&amp;ssl=1\" class=\"aligncenter size-full wp-image-6368\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/Blog-Relaunch-2024.png?resize=940%2C788&#038;ssl=1\" alt=\"\" width=\"940\" height=\"788\" data-recalc-dims=\"1\" \/><\/p>\n<h3><strong>A new identity for a stronger brand<\/strong><\/h3>\n<p>As part of our ongoing efforts to develop and strengthen our brand, we have conducted a complete relaunch of the logos for the Nexus Group and all its subsidiaries, including Startups.ch. The main goal of this redesign was to create a fresher, more modern appearance while ensuring strong visual recognition across all our entities. The new logos are designed in a minimalist fashion, reflecting our commitment to supporting people in the creation and development of their businesses.<\/p>\n<h3><strong>A modern and forward-looking design<\/strong><\/h3>\n<p>Our new logos are characterized by clean lines and simple shapes, offering a modern and forward-looking aesthetic. This new visual identity not only embodies the values of the Nexus Group but also our mission to accompany our partners and clients on their path to success.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6370\" data-permalink=\"https:\/\/blog.startups.ch\/en\/nexus-group-a-new-visual-start\/nexus-main-logo-logo-full-color-rgb-1271px72ppi\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/nexus-main-logo-logo-full-color-rgb-1271px@72ppi.png?fit=1271%2C192&amp;ssl=1\" data-orig-size=\"1271,192\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"nexus-main-logo-logo-full-color-rgb-1271px@72ppi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/nexus-main-logo-logo-full-color-rgb-1271px@72ppi.png?fit=1200%2C181&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/nexus-main-logo-logo-full-color-rgb-1271px@72ppi.png?fit=1200%2C181&amp;ssl=1\" class=\"aligncenter  wp-image-6370\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/nexus-main-logo-logo-full-color-rgb-1271px@72ppi.png?resize=668%2C101&#038;ssl=1\" alt=\"\" width=\"668\" height=\"101\" srcset=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/nexus-main-logo-logo-full-color-rgb-1271px@72ppi.png?resize=1200%2C181&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/nexus-main-logo-logo-full-color-rgb-1271px@72ppi.png?w=1271&amp;ssl=1 1271w\" sizes=\"(max-width: 668px) 100vw, 668px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6369\" data-permalink=\"https:\/\/blog.startups.ch\/en\/nexus-group-a-new-visual-start\/startups-ch-logo-full-color-rgb-1271px72ppi-5\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/startups.ch-logo-full-color-rgb-1271px@72ppi-5.png?fit=1271%2C206&amp;ssl=1\" data-orig-size=\"1271,206\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"startups.ch-logo-full-color-rgb-1271px@72ppi (5)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/startups.ch-logo-full-color-rgb-1271px@72ppi-5.png?fit=1200%2C194&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/startups.ch-logo-full-color-rgb-1271px@72ppi-5.png?fit=1200%2C194&amp;ssl=1\" class=\"aligncenter  wp-image-6369\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/startups.ch-logo-full-color-rgb-1271px@72ppi-5.png?resize=624%2C101&#038;ssl=1\" alt=\"\" width=\"624\" height=\"101\" srcset=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/startups.ch-logo-full-color-rgb-1271px@72ppi-5.png?resize=1200%2C194&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/startups.ch-logo-full-color-rgb-1271px@72ppi-5.png?w=1271&amp;ssl=1 1271w\" sizes=\"(max-width: 624px) 100vw, 624px\" data-recalc-dims=\"1\" \/><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6372\" data-permalink=\"https:\/\/blog.startups.ch\/en\/nexus-group-a-new-visual-start\/findea-ch-logo-full-color-rgb-1271px72ppi-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/findea.ch-logo-full-color-rgb-1271px@72ppi-2.png?fit=1271%2C234&amp;ssl=1\" data-orig-size=\"1271,234\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"findea.ch-logo-full-color-rgb-1271px@72ppi (2)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/findea.ch-logo-full-color-rgb-1271px@72ppi-2.png?fit=1200%2C221&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/findea.ch-logo-full-color-rgb-1271px@72ppi-2.png?fit=1200%2C221&amp;ssl=1\" class=\"aligncenter  wp-image-6372\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/findea.ch-logo-full-color-rgb-1271px@72ppi-2.png?resize=553%2C102&#038;ssl=1\" alt=\"\" width=\"553\" height=\"102\" srcset=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/findea.ch-logo-full-color-rgb-1271px@72ppi-2.png?resize=1200%2C221&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/findea.ch-logo-full-color-rgb-1271px@72ppi-2.png?w=1271&amp;ssl=1 1271w\" sizes=\"(max-width: 553px) 100vw, 553px\" data-recalc-dims=\"1\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6371\" data-permalink=\"https:\/\/blog.startups.ch\/en\/nexus-group-a-new-visual-start\/taxea-ch-logo-full-color-rgb-1271px72ppi\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/taxea.ch-logo-full-color-rgb-1271px@72ppi.png?fit=1271%2C248&amp;ssl=1\" data-orig-size=\"1271,248\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"taxea.ch-logo-full-color-rgb-1271px@72ppi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/taxea.ch-logo-full-color-rgb-1271px@72ppi.png?fit=1200%2C234&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/taxea.ch-logo-full-color-rgb-1271px@72ppi.png?fit=1200%2C234&amp;ssl=1\" class=\"aligncenter  wp-image-6371\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/taxea.ch-logo-full-color-rgb-1271px@72ppi.png?resize=517%2C101&#038;ssl=1\" alt=\"\" width=\"517\" height=\"101\" srcset=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/taxea.ch-logo-full-color-rgb-1271px@72ppi.png?resize=1200%2C234&amp;ssl=1 1200w, https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2024\/07\/taxea.ch-logo-full-color-rgb-1271px@72ppi.png?w=1271&amp;ssl=1 1271w\" sizes=\"(max-width: 517px) 100vw, 517px\" data-recalc-dims=\"1\" \/><\/p>\n<h3><strong>Retaining key elements and introducing new symbols<\/strong><\/h3>\n<p>Specifically for Startups.ch, we have retained the famous &#8220;Play Button,&#8221; symbolizing our dedication to supporting entrepreneurs. For Findea.ch, we have introduced a new logo featuring a check mark, illustrating our commitment to efficiently handling all administrative tasks for our clients, allowing them to focus on what matters most.<\/p>\n<h3><strong>A gradual rollout for a smooth transition<\/strong><\/h3>\n<p>The rollout of the new logos will be gradual to ensure a smooth transition. In the coming weeks, we will update all our communication materials, from websites and social media to printed documents and professional equipment.<\/p>\n<h3><strong>Unchanged commitment to our clients and partners<\/strong><\/h3>\n<p>We are very excited about this transformation, which will help us strengthen our brand position and increase our recognition. However, our commitment to our clients and partners remains unchanged: we are here to support their visions and achieve sustainable success together.<\/p>\n<p>We thank you for your continued support and trust in the Nexus Group. For any questions or comments regarding the new design, please feel free to contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are pleased to announce an important step in the evolution of our visual identity within the Nexus Group!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":798,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54Pb1-1EH","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/6367"}],"collection":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/comments?post=6367"}],"version-history":[{"count":1,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/6367\/revisions"}],"predecessor-version":[{"id":6373,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/6367\/revisions\/6373"}],"wp:attachment":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/media?parent=6367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/categories?post=6367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/tags?post=6367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}