{"id":5963,"date":"2023-06-06T10:35:58","date_gmt":"2023-06-06T08:35:58","guid":{"rendered":"https:\/\/blog.startups.ch\/en\/?p=5963"},"modified":"2023-08-04T15:31:23","modified_gmt":"2023-08-04T13:31:23","slug":"trademark-protection-how-can-a-trademark-be-protected","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/trademark-protection-how-can-a-trademark-be-protected\/","title":{"rendered":"Trademark protection: How can a trademark be protected?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Trademark protection can be used to protect graphically representable signs so that they cannot be used by other companies.<\/h2>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1493421419110-74f4e85ba126?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Trademark protection<\/h3>\n\n\n\n<p>A trademark is a protected sign that a company can use to distinguish its goods or services from those of another company.<br>Customers associate certain characteristics with successful brands. For example, a trademark is considered to be of high quality or particularly prestigious. With the protection of original logos or names, a product can be legally protected so that competitors no longer have the opportunity to copy the product. The trademark owner has the exclusive right to use a trademark. The owner can either use the trademark himself or give third parties the possibility to dispose of it by means of a license.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What can be protected?<\/h3>\n\n\n\n<p>According to the Trademark Protection Act, all graphically representable signs can be trademarks in the sense of the law. The only requirement is that they serve as a distinguishing feature to differentiate one&#8217;s own goods and services from those of competitors. Thus, the following things can be registered:<\/p>\n\n\n\n<ul><li>Words, word marks<\/li><li>Combinations of letters<\/li><li>Number combinations<\/li><li>Figurative representations, logo<\/li><li>Three-dimensional marks<\/li><li>Slogans<\/li><li>Sound sequences<\/li><\/ul>\n\n\n\n<p>A trademark is registered with the Institute of Intellectual Property (IIP). The IGE examines the trademark and registers it if the requirements are met. The fee is CHF 550 and includes a protection period of 10 years. Company founders who manufacture products or offer services are particularly interested in individual trademarks.<\/p>\n\n\n\n<p>We will gladly take over the registration of your trademark and guide you through the process. You can book the registration of a trademark on our website under &#8220;Services&#8221;; afterwards, we will contact you by telephone, explain the process and prepare the relevant documents.<\/p>\n\n\n\n<p>If you would like a consultation in advance, you are also welcome to <a href=\"https:\/\/www.startups.ch\/trademark-protection\/order\">book this on our website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trademark protection can be used to protect graphically representable signs so that they cannot be used by other companies.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":false,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[575],"tags":[591,593,588,590,594,589,592,598,596,597,102,101,595],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":563,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54Pb1-1yb","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5963"}],"collection":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/comments?post=5963"}],"version-history":[{"count":2,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5963\/revisions"}],"predecessor-version":[{"id":6023,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5963\/revisions\/6023"}],"wp:attachment":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/media?parent=5963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/categories?post=5963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/tags?post=5963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}