{"id":5316,"date":"2021-07-30T08:00:19","date_gmt":"2021-07-30T06:00:19","guid":{"rendered":"https:\/\/blog.startups.ch\/en\/?p=5316"},"modified":"2021-07-30T08:37:30","modified_gmt":"2021-07-30T06:37:30","slug":"how-to-design-better-packages","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/how-to-design-better-packages\/","title":{"rendered":"How to design better packages"},"content":{"rendered":"<h2><strong>Perfect packaging is ideally done in such a way that the customer wants to take a picture of it and share their excitement with the rest of the world. But how do you turn a grey box into an unboxing experience? You\u2019ll find the answer in this post.<\/strong><\/h2>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5317\" data-permalink=\"https:\/\/blog.startups.ch\/en\/how-to-design-better-packages\/blog3_titelbild_940x5111\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Blog3_Titelbild_940x5111.jpg?fit=940%2C511&amp;ssl=1\" data-orig-size=\"940,511\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Blog3_Titelbild_940x511[1]\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Blog3_Titelbild_940x5111.jpg?fit=940%2C511&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Blog3_Titelbild_940x5111.jpg?fit=940%2C511&amp;ssl=1\" class=\"aligncenter size-full wp-image-5317\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Blog3_Titelbild_940x5111.jpg?resize=940%2C511&#038;ssl=1\" alt=\"\" width=\"940\" height=\"511\" data-recalc-dims=\"1\" \/><\/p>\n<p>It still exists: the shapeless, boring package in a brown box. Excited about unpacking this? Nope. You\u2019d rather just get it over with and throw the brown stuff in the recycling. But there is another way, as e-commerce companies and producers who give their product and shipping packaging that certain something prove. In this case, the unboxing becomes an experience for the customer that makes their heart beat faster \u2013 thus also strengthening the brand. One can purposefully create unboxing moments. How does it work? Read on!<\/p>\n<p><strong>In this blog post, you will learn<\/strong><\/p>\n<ul>\n<li>how packaging strengthens your brand image,<\/li>\n<li>what the key to perfect packaging is, and<\/li>\n<li>how you can design your packaging better.<\/li>\n<\/ul>\n<h1><strong>How does packaging contribute to business success?<\/strong><\/h1>\n<p>To perfect the design of a package, one must understand how packaging makes a positive contribution to brand image and business success. Packages realise their full potential in two stages:<\/p>\n<p><strong>The first impression<\/strong><\/p>\n<p>The package is the first thing the client holds in their hands. Many studies show that a decision is made in the first seven seconds: Happy or unhappy. This first impression is very difficult to change through later impressions and experiences.<strong><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5371\" data-permalink=\"https:\/\/blog.startups.ch\/en\/how-to-design-better-packages\/flyeralarm_verpackung_oeffnen-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/07\/Flyeralarm_Verpackung_oeffnen.jpg?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Flyeralarm_Verpackung_oeffnen\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/07\/Flyeralarm_Verpackung_oeffnen.jpg?fit=1080%2C1080&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/07\/Flyeralarm_Verpackung_oeffnen.jpg?fit=1080%2C1080&amp;ssl=1\" class=\"wp-image-5371 alignright\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/07\/Flyeralarm_Verpackung_oeffnen.jpg?resize=316%2C316&#038;ssl=1\" alt=\"\" width=\"316\" height=\"316\" srcset=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/07\/Flyeralarm_Verpackung_oeffnen.jpg?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/07\/Flyeralarm_Verpackung_oeffnen.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/07\/Flyeralarm_Verpackung_oeffnen.jpg?resize=144%2C144&amp;ssl=1 144w\" sizes=\"(max-width: 316px) 100vw, 316px\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<p><strong>The unboxing moment<br \/>\n<\/strong><\/p>\n<p>The heart throbs, the excitement is palpable \u2013 your customer opens the box. Seconds of elation that can quickly turn into bitter disappointment. A balancing act that can make your brand unforgettable.<\/p>\n<p><strong>Did you know?<\/strong><\/p>\n<p>Many customers record their unboxing in little videos that they share on social media. Some unboxing videos have millions of views on YouTube. An unstoppable trend that highlights how important extraordinary packaging is.<\/p>\n<h1><strong>What makes the perfect package?<\/strong><\/h1>\n<p>The key to optimal packaging is neuromarketing. This involves the interplay of three methods that bestow that wow effect upon your customers during the unboxing.<\/p>\n<p><strong>Multisensory experience<\/strong><\/p>\n<p>Speak to multiple senses: for example with pleasant feel, sophisticated optics or maybe even a pleasant scent. The result is a tenfold increase of the effect your package has on the customer.<\/p>\n<p><strong>Storytelling<\/strong><\/p>\n<p>Tell a story with your packaging. A story creates images in one\u2019s mind and arouses emotions. You can inspire a gut feeling in the customer with storytelling. It\u2019s also easier and quicker to create brand and product engagement in this way.<\/p>\n<p><strong>Framing<\/strong><\/p>\n<p>The way a product is perceived depends on the frame in which it is presented. Packaging is an example of such a frame. With an exceptionally luxurious package design, standard products can be subjectively perceived to be exclusive ones.<\/p>\n<p><strong>Quick explanation<\/strong><\/p>\n<p>Neuromarketing is an area of marketing that uses insights from brain research and psychology to optimise advertising. Research is done on the processes going on in the consumers\u2019 brains during purchase decision-making.<\/p>\n<h1><strong>Tips for better packaging<\/strong><\/h1>\n<p>Ensure good packaging and protect your goods. They are easy to handle and above all no problem to open. That should be the basic tenet of any packaging. So far so good. Now for the cure: The package design.<\/p>\n<p><strong>Think multisensory<\/strong><\/p>\n<p>Create a package design that speaks to many senses at once. Pick a high-quality carton, which doesn\u2019t only protect but also caresses the hands. Even imparting your package with pleasant smells is no longer a rarity and should be considered for your product.<\/p>\n<p>Besides smell and feel, optics are also central for packages. Colour, form, images and fonts should unite to create a total work of art, which grabs one\u2019s attention, lends brand recognition and tells a story (see above).<\/p>\n<p><strong>Tell stories <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5318\" data-permalink=\"https:\/\/blog.startups.ch\/en\/how-to-design-better-packages\/flyeralarm_verpackung_gestaltung-1536x1182\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Flyeralarm_Verpackung_Gestaltung-1536x1182.jpg?fit=1200%2C923&amp;ssl=1\" data-orig-size=\"1200,923\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Flyeralarm_Verpackung_Gestaltung-1536&#215;1182\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Flyeralarm_Verpackung_Gestaltung-1536x1182.jpg?fit=1200%2C923&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Flyeralarm_Verpackung_Gestaltung-1536x1182.jpg?fit=1200%2C923&amp;ssl=1\" class=\"alignright wp-image-5318\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2021\/06\/Flyeralarm_Verpackung_Gestaltung-1536x1182.jpg?resize=283%2C219&#038;ssl=1\" alt=\"\" width=\"283\" height=\"219\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<p>Besides the address and required labelling, try to tell a story that reaches your customer\u2019s heart. Text and graphics must speak a single language. Astonish your customers with phrases like \u201cSurprise! I\u2019m here.\u201d on the top of your package. Or \u201cToday\u2019s your lucky day!\u201d Add an arrow with the note: \u201cOpen me here.\u201d<\/p>\n<p>A picture is worth a thousand words: for instance, a corporate design that tells your brand story. The package design for red wine can have the wooden feel of vines or play with the fruitiness of grapes, for example. Or you can hint at the wine-making region with a map.<\/p>\n<p><strong>Product presentation<\/strong><\/p>\n<p>Unboxed. Now what? Ideally, the next stage of the packaging mise-en-sc\u00e8ne begins now. Print the interior of your box to match the outside. Use inlays that present your product ideally inside the box while protecting the product from shocks. Have you ever considered a little greeting card to thank the customer for their purchase?<\/p>\n<p>Don\u2019t forget, depending on the size of the package, a catalogue, image brochure or flyer can be included. This printed material rounds off the unboxing experience. By the way: Whenever possible, abstain from using fill material like styrofoam beads, bubble wrap or cardboard that the customer has to dig through to find the product. You want to secure the packaging with tape. Then print your company name and logo on the tape.<\/p>\n<h1><strong>Package design: Here we go!<\/strong><\/h1>\n<p>Get packing and apply the knowledge you just gained. You can find many shipping and gift packages in the FLYERALARM Online Shop, which can be printed to suit your needs.<\/p>\n<h3><a href=\"https:\/\/bit.ly\/3vOOxag\">Packaging range<\/a><\/h3>\n<p><a class=\"postButton\" href=\"https:\/\/www.startups.ch\/en\/found\/why-startupsch\/personalconsultation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bb Found online <\/a><a class=\"postButton\" href=\"https:\/\/www.flyeralarm.com\/ch\/?dclid=CIP3ucvV7dgCFc68dwod-7YJxw\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bb FLYERALARM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perfect packaging is ideally done in such a way that the customer wants to take a picture of it and share their excitement with the rest of the world. But how do you turn a grey box into an unboxing experience? You\u2019ll find the answer in this post.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":1236,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54Pb1-1nK","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5316"}],"collection":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/comments?post=5316"}],"version-history":[{"count":12,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5316\/revisions"}],"predecessor-version":[{"id":5375,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5316\/revisions\/5375"}],"wp:attachment":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/media?parent=5316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/categories?post=5316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/tags?post=5316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}