{"id":5034,"date":"2020-07-03T09:17:25","date_gmt":"2020-07-03T07:17:25","guid":{"rendered":"https:\/\/blog.startups.ch\/en\/?p=5034"},"modified":"2020-07-03T09:34:28","modified_gmt":"2020-07-03T07:34:28","slug":"digital-advertising-were-back-are-you","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/digital-advertising-were-back-are-you\/","title":{"rendered":"Digital advertising: we\u2019re back \u2013 are you?"},"content":{"rendered":"<h2>A lot has changed over the last few weeks and months: we have worked at home (and in some cases are still doing so), have stopped meeting friends and family in private and have adapted our company\u2019s marketing planning given the new circumstances we find ourselves in. But now times are changing again, normal life has resumed to some extent and so we\u2019d like to share a few specific ideas from SBB\u2019s digital advertising portfolio with you so you can raise awareness of your product or service. For now or for later.<\/h2>\n<p><!--more--><\/p>\n<p><strong> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5035\" data-permalink=\"https:\/\/blog.startups.ch\/en\/digital-advertising-were-back-are-you\/headerbild_750x500\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2020\/06\/Headerbild_750x500.jpg?fit=750%2C500&amp;ssl=1\" data-orig-size=\"750,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Headerbild_750x500\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2020\/06\/Headerbild_750x500.jpg?fit=750%2C500&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2020\/06\/Headerbild_750x500.jpg?fit=750%2C500&amp;ssl=1\" class=\"aligncenter size-full wp-image-5035\" src=\"https:\/\/i0.wp.com\/blog.startups.ch\/en\/wp-content\/uploads\/2020\/06\/Headerbild_750x500.jpg?resize=750%2C500&#038;ssl=1\" alt=\"\" width=\"750\" height=\"500\" data-recalc-dims=\"1\" \/><\/strong><\/p>\n<p>Have you got a lot to say after spending several weeks at home? Get your message out there with a graphic and text in our <a href=\"https:\/\/company.sbb.ch\/en\/sbb-as-business-partner\/services\/railadvertising\/digital-advertising\/products\/sbb-newsletter.html?WT.mc_id=dad-20-startups-blog-06-sbbnl-en\" target=\"_blank\" rel=\"noopener noreferrer\">SBB Newsletter<\/a> and in the <a href=\"https:\/\/company.sbb.ch\/en\/sbb-as-business-partner\/services\/railadvertising\/digital-advertising\/products\/postbus-newsletter.html?WT.mc_id=dad-20-startups-blog-06-panl-en\" target=\"_blank\" rel=\"noopener noreferrer\">PostBus newsletter<\/a> \u2013 perfectly embedded in the written content we craft. Place your message here to reach a total of over 2 million recipients each time the newsletters are sent out.<\/p>\n<p>We\u2019re now buying train tickets more often again to visit our loved ones or to have a day out. So what about placing advertising in the <a href=\"https:\/\/company.sbb.ch\/en\/sbb-as-business-partner\/services\/railadvertising\/digital-advertising\/products\/sbb-order-confirmation-email.html?WT.mc_id=dad-20-startups-blog-06-best-en\" target=\"_blank\" rel=\"noopener noreferrer\">SBB confirmation e-mail<\/a>, which is sent to customers after every ticket purchase made on SBB.ch or via SBB Mobile?<\/p>\n<p>Perhaps putting a banner in our smartphone app <a href=\"https:\/\/company.sbb.ch\/en\/sbb-as-business-partner\/services\/railadvertising\/digital-advertising\/products\/sbb-mobile.html?WT.mc_id=dad-20-startups-blog-06-mob-en\" target=\"_blank\" rel=\"noopener noreferrer\">SBB Mobile<\/a> would also be an ideal solution for you. With various targeting options, we can show your advertising to the target group you choose and specify down to the smallest detail. That means you avoid unnecessary costs and makes your advertising highly relevant, nationally, regionally or locally. Small budget \u2013 big impact! You can choose the following targeting parameters and more:<\/p>\n<ul>\n<li>Departure and\/or arrival location<\/li>\n<li>Geolocation, based on GPS coordinates<\/li>\n<li>1st class or 2nd class<\/li>\n<li>Half Fare Travelcard<\/li>\n<li>Age<\/li>\n<li>Place of residence<\/li>\n<li>Gender<\/li>\n<\/ul>\n<p>And it gets even better: as a member of STARTUPS.CH, you can benefit from a <a href=\"https:\/\/company.sbb.ch\/en\/sbb-as-business-partner\/services\/railadvertising\/digital-advertising\/campaigns\/startups.html?WT.mc_id=dad-20-startups-blog-06-akt-en\" target=\"_blank\" rel=\"noopener noreferrer\">40% discount<\/a> on your booking until the end of 2020.<\/p>\n<p><a href=\"http:\/\/company.sbb.ch\/en\/sbb-als-geschaeftspartner\/dienstleistungen\/werbeplattform-sbb\/digitale-werbung\/kontakt\/kontakt-digital-advertising.html?WT.mc_id=dad-20-startups-blog-06-kontakt-en\" target=\"_blank\" rel=\"noopener noreferrer\">Get in touch with us<\/a>: we can provide more information or make you an offer specifically tailored to your needs.<\/p>\n<p><a class=\"postButton\" href=\"https:\/\/www.flyeralarm.com\/ch\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bb Flyeralarm<\/a>\u00a0<a class=\"postButton\" href=\"https:\/\/www.startups.ch\/en\/services\/business-incorporation\" target=\"_blank\" rel=\"noopener noreferrer\">\u00bb Start a business now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot has changed over the last few weeks and months: we have worked at home (and in some cases are still doing so), have stopped meeting friends and family in private and have adapted our company\u2019s marketing planning given the new circumstances we find ourselves in. But now times are changing again, normal life [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":711,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54Pb1-1jc","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5034"}],"collection":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/comments?post=5034"}],"version-history":[{"count":3,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5034\/revisions"}],"predecessor-version":[{"id":5047,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/5034\/revisions\/5047"}],"wp:attachment":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/media?parent=5034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/categories?post=5034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/tags?post=5034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}