{"id":483,"date":"2012-01-27T07:10:38","date_gmt":"2012-01-27T05:10:38","guid":{"rendered":"http:\/\/blog.startups.ch\/en\/?p=483"},"modified":"2016-10-25T16:45:07","modified_gmt":"2016-10-25T14:45:07","slug":"reasons-to-trademark-a-business-name","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/reasons-to-trademark-a-business-name\/","title":{"rendered":"Reasons to trademark a business name"},"content":{"rendered":"

A trademark is very important.<\/h2>\n

<\/p>\n

\"\"<\/a><\/h2>\n

By registering a business name in the commercial\u00a0register\u00a0you can prohibit someone else from entering the same name for his business.<\/strong> However, the entry in the commercial register does not disable somebody from using your firm name as a name for his products. Therefore, it is necessary to trademark the business name. An early trademark registration can protect you from the risk that you can only use your firm name for your products under restricted conditions, because another person already registered your firm name as a trademark. Trademark protection can also be used for a logo and is for all of Switzerland. If you want to protect the name or logo of your firm also abroad, you have to register a trademark in these countries.<\/p>\n

STARTUPS.CH<\/a> can help you out and trademark your business name. You can also apply for professional counselling interview whenever you desire.<\/p>\n

Preferably you establish or convert your company with STARTUPS.CH<\/a>.<\/p>\n

Here<\/a> you will be able to apply for a counselling interview and to request free documentation.<\/p>\n","protected":false},"excerpt":{"rendered":"

A trademark is very important.<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[5,6,10,87,7],"tags":[264,238,174,34,265,263,123,102],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":2041,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54Pb1-7N","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/483"}],"collection":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/comments?post=483"}],"version-history":[{"count":11,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/483\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/483\/revisions\/1713"}],"wp:attachment":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/media?parent=483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/categories?post=483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/tags?post=483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}