{"id":4619,"date":"2019-05-31T11:30:27","date_gmt":"2019-05-31T09:30:27","guid":{"rendered":"https:\/\/www.startups.ch\/en\/blog\/?p=4619"},"modified":"2019-05-29T17:01:22","modified_gmt":"2019-05-29T15:01:22","slug":"marketing-ideas-to-beat-the-summer-slump","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/marketing-ideas-to-beat-the-summer-slump\/","title":{"rendered":"Marketing ideas to beat the summer slump"},"content":{"rendered":"\n

The summer\nslump affects all business sectors. From fashion stores to electrical\nretailers, everything slows down as customers head for the sun.<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

The summer\nslump can be a difficult period. People would rather spend their time relaxing\nby the pool or on holiday than shopping on hot city streets or struggling\nthrough the city centre.<\/p>\n\n\n\n

But\nyou can turn this to your advantage! It sounds strange, but it works. Potential\ncustomers are very receptive to creative promotions at this relaxed time of\nyear. Customers are especially open to smart marketing measures. This might not\nbring immediate results, but after a few weeks you will be reaping the rewards.\n<\/p>\n\n\n\n

Adapt\nyour advertising<\/strong><\/h3>\n\n\n\n

At\nthe height of summer, keep it simple. Use inspiring, relaxing or funny designs.\nFocus on topics like sun, summer, travel, leisure, garden and the great\noutdoors. You are guaranteed to draw attention to your brand during the summer\nslump.<\/p>\n\n\n\n

FLYERALARM\u2019s graphic designers have lots of ideas for you, visit us in store in Zurich<\/a><\/strong> or call us on +41 44 583 15 67.<\/p>\n\n\n\n

This\nleaves one key question to be answered: if your customers are away during the\nwarmer summer months, how will your brilliant summer ads reach them? Here are\nsome ideas.<\/p>\n\n\n\n

Visit\nyour customers<\/strong><\/h3>\n\n\n\n

Organise give-away promotions, product presentations or small-scale shows wherever your customers are. For example, print your logo on mini cool bags<\/a><\/strong>, or funny sayings on drinks cans<\/a><\/strong>, round up a couple of colleagues and take them with you to the local pool, lake or beach. You can hand cold drinks out to potential customers. They will be glad to have a cool drink and it doesn\u2019t take a huge amount of effort to organise.<\/p>\n\n\n\n

The same principle lends itself to a range of additional measures. Sunglasses<\/a>, beach balls<\/a>, snapback caps<\/a><\/strong> and (ready charged) bluetooth speakers<\/a><\/strong> are always welcome promotional gifts in the hot summer months.<\/p>\n\n\n\n

How\nto attract customers<\/strong><\/h3>\n\n\n\n

Organise\na summer party. Make sure there\u2019s something in it for your customers; an party\nalone will not draw crowds. Why not invite some food trucks to your site?\nModern mobile snack bars are always a hit. You can also set up a series of\ngames with prizes. Try a raffle, or beat the goalie, the options are endless!<\/p>\n\n\n\n

The most important thing is to give plenty of notice for your event. Create a Facebook event and distribute flyers<\/a><\/strong> or send personalised invitations<\/a><\/strong>.<\/p>\n\n\n\n

Make\nthe most of the summer slump<\/strong><\/h3>\n\n\n\n

Another\nway to make the most of a period of slow business is to use the quiet time to\nperfect your website. We know, it\u2019s not as fun as a creative marketing\ncampaign, but in the long term this work will pay off. Update your \u201cMy\nBusiness\u201d information on Google, add SEO texts to your home page and update\nyour email newsletter distribution lists.<\/p>\n\n\n\n

It is also a great time of year to organise a staff team-bonding event. Anything goes, from a barbecue to a boat trip, just as long as it brings your team together. After all, slick teamwork will be key to getting through the busier times of year.<\/p>\n\n\n\n\u00bb Flyeralarm<\/a>\u00bb Found online<\/a>\n","protected":false},"excerpt":{"rendered":"

The summer slump affects all business sectors. From fashion stores to electrical retailers, everything slows down as customers head for the sun. The summer slump can be a difficult period. People would rather spend their time relaxing by the pool or on holiday than shopping on hot city streets or struggling through the city centre. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":1154,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54Pb1-1cv","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/4619"}],"collection":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/comments?post=4619"}],"version-history":[{"count":2,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/4619\/revisions"}],"predecessor-version":[{"id":4623,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/4619\/revisions\/4623"}],"wp:attachment":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/media?parent=4619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/categories?post=4619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/tags?post=4619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}