{"id":124,"date":"2009-10-22T07:30:50","date_gmt":"2009-10-22T05:30:50","guid":{"rendered":"http:\/\/blog.startups.ch\/en\/?p=124"},"modified":"2024-07-23T11:02:43","modified_gmt":"2024-07-23T09:02:43","slug":"how-do-i-establish-the-name-of-my-sole-proprietorship","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/how-do-i-establish-the-name-of-my-sole-proprietorship\/","title":{"rendered":"How to Establish the Name of Your Sole Proprietorship"},"content":{"rendered":"\n

The name of a sole proprietorship in Switzerland must adhere to specific guidelines to ensure clarity and legality. Here\u2019s a detailed overview to help you establish an appropriate name for your business.<\/h2>\n\n\n\n
\"Business<\/figure>\n\n\n\n

Use of Family Name<\/h3>\n\n\n\n

The name of a sole proprietorship has to be composed of the owner\u2019s family name, with or without the given name. It is preferable to write the given name in full. For example, “Sarah Sample” is more appropriate than “S. Sample.” This approach ensures transparency and makes it easier for clients and partners to identify the business owner.<\/p>\n\n\n\n

Incorporating Fancy or Technical Names<\/h3>\n\n\n\n

In addition to the family name, you can include fancy or technical names that describe the nature of your business. This is particularly advisable as it gives outsiders a concrete idea of what your business does. For instance, “Sarah Sample Design” or “Sarah Sample Fashion” clearly communicates the business\u2019s focus.<\/p>\n\n\n\n

Avoiding Corporate Allusions<\/h3>\n\n\n\n

To prevent any potential deceit, the sole proprietorship\u2019s name must not suggest a corporate relationship. Therefore, it is not permissible to use names like “Fashion Company Sample,” as this implies the existence of a corporate entity, which is misleading for a sole proprietorship.<\/p>\n\n\n\n

Examples of Suitable Sole Proprietorship Names<\/h3>\n\n\n\n