{"id":1025,"date":"2013-03-13T08:27:22","date_gmt":"2013-03-13T06:27:22","guid":{"rendered":"http:\/\/blog.startups.ch\/en\/?p=1025"},"modified":"2014-03-25T11:34:44","modified_gmt":"2014-03-25T09:34:44","slug":"consciously-living-swissness-swatch-group","status":"publish","type":"post","link":"https:\/\/blog.startups.ch\/en\/consciously-living-swissness-swatch-group\/","title":{"rendered":"Consciously living ‘swissness’ — Swatch Group"},"content":{"rendered":"

Many Swiss companies, both large corporations and small businesses, are internationally active. In order to be more successful, many of them use their swissness to their advantage. These\u00a0companies\u00a0consciously employ\u00a0Central\u00a0Swiss\u00a0characteristics\u00a0and values like the Swatch Group.<\/h2>\n

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Since years the leading example of the embodiment of swissness has been the watchmaking conglomerate Swatch. With the\u00a0release\u00a0of its annual\u00a0report\u00a0for 2012, Swatch took swissness one step further by making the report\u00a0available\u00a0entirely\u00a0in Swiss-German. The reason for this choice was the company’s strong identification with Switzerland. This “positive provocation”, as the president of the board of directors, Nayla Hayek, put it, should provoke Mr and Mrs. Swiss to think outside the box while also\u00a0emphasizing\u00a0their own core values.<\/p>\n

To see the report that is well worth reading for yourself click here<\/a>!<\/p>\n

\"Swatch\"<\/a><\/p>\n

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Source: Cover page “Swatch\u00a0Group: Gsch\u00e4ftsbricht 2012\u2033<\/p>\n","protected":false},"excerpt":{"rendered":"

Many Swiss companies, both large corporations and small businesses, are internationally active. In order to be more successful, many of them use their swissness to their advantage. These\u00a0companies\u00a0consciously employ\u00a0Central\u00a0Swiss\u00a0characteristics\u00a0and values like the Swatch Group.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[297,298,299],"jetpack_publicize_connections":[],"aioseo_notices":[],"views":3750,"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p54Pb1-gx","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/1025"}],"collection":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/comments?post=1025"}],"version-history":[{"count":20,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/1025\/revisions"}],"predecessor-version":[{"id":1673,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/posts\/1025\/revisions\/1673"}],"wp:attachment":[{"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/media?parent=1025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/categories?post=1025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.startups.ch\/en\/wp-json\/wp\/v2\/tags?post=1025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}